odd opp

developing the branding concept for Odd Opp. this is a fashion brand that represents the normcore culture. the word normcore referred to an attitude, not a particular code of dress. it was intended to mean "finding liberation in being nothing special." as a true aficionado of the "normcore" and "not being special" style, i've decided to create a brand inspired in the normal, casual, basic way of dressing and we may say of living too.